Credit-Bearing Micro-Credential in Marketing Management
Enhance your marketing knowledge and gain an additional recognized academic credential – free of charge!
ADSM is pleased to offer its current students the opportunity to enroll in the Credit-Bearing Micro-Credential (CBMC) in Marketing Management, free of charge.
About the Programme:
This two-credit-hour micro-credential is derived from ADSM's existing CAA-accredited Master of Business Administration (MBA) programme and consists of the course MKT 6211 – Marketing Management.
The program combines core marketing principles with innovation and entrepreneurship, providing students with advanced knowledge of contemporary marketing theories, concepts and digital technologies. Throughout the program, students will explore strategic marketing tools and approaches to support effective marketing decisions. They will also develop an understanding of marketing research, market segmentation, identifying business opportunities, and developing and promoting new products and services. By the end of the programme, students will be better equipped to evaluate marketing challenges, make informed strategic decisions and address complex marketing issues.
Program Schedule
|
Session |
Date |
Time |
|
1 |
Friday, 13 November |
03:30 PM – 09:30 PM |
|
2 |
Saturday, 14 November |
09:30 AM – 03:30 PM |
|
3 |
Friday, 20 November |
03:30 PM – 09:30 PM |
|
4 |
Saturday, 21 November |
09:30 AM – 03:30 PM |
|
5 |
Friday, 27 November |
03:30 PM – 09:30 PM |
Please note that one of the five sessions will be delivered online.
Certificate and Recognition
Students who successfully complete all academic requirements will receive a certificate and an academic transcript recognized by the Ministry of Higher Education and Scientific Research (MoHESR).
Registration
This is a valuable opportunity to expand your knowledge, strengthen your professional skills and earn an additional recognized academic credential at no cost.