Developing Customer Loyalty and Loyalty Programs
Session by Shyam Iyer, Director of Loyalty & Consumer Partnerships at e& (etisalat and) on the essentials of developing customer loyalty programs.
The session will cover customer loyalty programs as a direct marketing initiative, the origins of structured loyalty programs, different types of structured loyalty programs, the advantages and disadvantages of having a structured program and the concept of creating a segment of one.
The session will cover customer loyalty programs as a direct marketing initiative, the origins of structured loyalty programs, different types of structured loyalty programs, the advantages and disadvantages of having a structured program and the concept of creating a segment of one.
Don't miss this opportunity to gain valuable insights on Friday, 5th July 2024, from 5 to 6 pm in the Auditorium at ADSM Campus!
Please note that seating is available on a first-come, first-served basis